Talk: Experimenting Everywhere: Designing Behavioral Micro-experiments for Beginners

Join the Social Marketing Association of North America (SMANA) on Tuesday, July 18, from 6:00 pm- 7:30pm at Make Offices just south of Dupont Circle for another lively and interactive evening filled with networking, a presentation and small group discussions. Our speaker will be Robert Reynolds and his talk is called Experimenting Everywhere: Designing Behavioral Micro-experiments for Beginners. Further details are below.

This event is free and open to all. Snacks will be provided by SMANA and drinks will be supplied by Make Offices. To RSVP: Email Kelley Dennings at, join the SMANA Meetup group and register for the event at or visit this EventBrite page –

Event details are below:

  • Date:Tuesday, July 18, 2017
  • Time:6:00-7:30 pm [PLEASE NOTE THE LATER TIME]
  • Location:Make Offices, 1200 18th St NW, Washington, DC
  • Public Transportation: The office building is equidistant from the red line’s Dupont Circle or Farragut North metro stops.
  • Speaker Bio: Robert Reynolds is an Associate at ideas42, a non-profit specializing in the use of behavioral science to promote social impact. While completing his MPP at Harvard he founded the Behavioral Insights Student Group, a student-led club that hosts lunch events with experts working in applied behavioral insights, seminars with faculty, and the year-long Experimental Pitch Innovation Competition (EPIC), which gives students the opportunity to design and run their own experiments.
  • Presentation overview: We’re excited to have Robert Reynolds join us to lead a talk on micro-experiments. This talk is for individuals who are enthusiastic about applying behavioral science to important problems, but have not yet completed a behavioral science field experiment. Attendees will learn how to identify opportunities in their own life that are well-suited for micro-experiments and how the hands-on learning of a micro-experiment enables one to see the world through the eyes of an experimentalist.

Click here ( to read Robert’s short essay on finding problems well-suited for a first-time experimentalist and click here ( to read his short essay on the benefits of micro-experiments.

Kelley Dennings
Social Marketing Association of North America, President
University of South Florida, Masters in Public Health candidate