What: Please join us for an upcoming webinar from the Social Marketing Association of North America
When: Noon – Wednesday, Sept. 6, 2017
Register here: https://goo.gl/forms/RljalXrzuqviGtDF3
In partnership with the Social Marketing Association of North America, the Federal Communicators Network brings you a webinar about a behavior change practice called social marketing. Social marketing is the use of commercial marketing principles to influence human behavior for societal good ? not to be confused with social media.
Behavior change is not easy. If it was, we would all exercise regularly and eat healthy. Even when we know something is the right thing to do, we don’t always do it. We’re human: Our actions are influenced by peer pressure, personal motivations and values, convenience, cost, and the list goes on. By understanding how our target audience sees the behavior we are promoting, including the benefits it would bring and any barriers that may stand in the way, we can implement a campaign that is informed and effective. With research and pilot testing, a successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies. Finally, continuously evaluating a social and behavior change campaign is important to make sure it is impactful.
This webinar will give you various tools and strategies to help you in your job as a federal communicator.
The Social Marketing Association of North America speakers will be:
- Kelley Dennings, President
Kelley started her social and behavior change career in the recycling industry and then worked on forest conservation issues. She has conducted social marketing, social media, public relations and traditional advertising projects throughout her 15-year career. She is currently working on her master’s degree in public health at the University of South Florida, where she became a certified social marketer and works with Action Research, a community-based social marketing agency. In her spare time she enjoys taking pictures of water towers.
- Dr. Anthony Panzera, Founding Board Member
Tony has 15 years of experience working in research settings, from bench science to human subjects research. In public health, he has worked in the areas of obesity prevention, nutrition, asthma self-management, maternal and child health, and social marketing. He has spent significant time listening to participant experiences in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) and worked in the private sector on health policy during the time of the Affordable Care Act. He evaluates program participation and health as a Federal employee. Tony lives in Washington, D.C.
We will send you the webinar link and instructions prior to the event.
Please let me know if you have any questions and we hope to “see” you there!
Kristin S. duBois
Federal Communicators Network
External Relations Coordinator