Maximize End-of-Year Social Media Messaging

by Gabrielle Perret Feeling uninspired by bland end-of-year and new year messaging? Speaking in general terms can dilute your message and cause your user to keep scrolling until they get to something more interesting. Why not use this natural opportunity to highlight your most interesting (and specific) examples of your agency’s 2018 accomplishments? Here are … Continue reading Maximize End-of-Year Social Media Messaging

Three-Part Series on Writing Clearly and Concisely: Part III — 6 Strategies for Pruning Needless Words

By David Chrisinger In my first post, we talked about paragraph coherence and the “old-to-new” sequence, and in my second post, we walked through the importance of maintaining a strong “sentence core.” In this last post, we’re moving from the sentence level to the individual word level. Specifically, I’m going to share with you six … Continue reading Three-Part Series on Writing Clearly and Concisely: Part III — 6 Strategies for Pruning Needless Words

Three-Part Series on Writing Clearly and Concisely: Part II – A Shortcut to Clearer Sentences

By David Chrisinger In my last post, we talked about paragraph coherence and the “old-to-new” sequence. In this post, we’re moving from the paragraph level to the sentence level. Specifically, I’m going to share with you a shortcut for writing sentences your reader will be able to clearly picture, which will help make what you’re … Continue reading Three-Part Series on Writing Clearly and Concisely: Part II – A Shortcut to Clearer Sentences