Facilitating Media Interviews in a Virtual Environment

Federal employees responsible for agency media relations programs are aware of the pros and cons of working in a virtual environment and its impact on their work. While home offices have a lot of appeal, the use of various technologies helps professional communicators stay on top of their “A” game when it comes to coordinating … Continue reading Facilitating Media Interviews in a Virtual Environment

Start Podcasting in 7 Easy Steps

by David Kosub We, as ever vigilant federal communicators, always have the “message” in mind and the best way to relay it to the public. From hundred-page reports to animated videos—all which can be boiled down to a punchy social media post—many communication paths exist to strike the right message. A little over six months ago, … Continue reading Start Podcasting in 7 Easy Steps

Using Analytics to Get Your Press Releases Read

By Gabrielle Perret Do you know who is reading your press releases? How can you tell if your release has done well? What open rate do you consider successful? If you’re fuzzy on the answers to these questions, it might be time to do a quick audit of your distribution lists, develop/review your analytics, and … Continue reading Using Analytics to Get Your Press Releases Read