Three tips for a successful on-camera interview

By Gabrielle Perret Sometimes it’s easy to spot exactly what went wrong in a bad interview! Interviewees looking into the camera when they should be looking at the interviewer, over zealous hand gestures or a stiff body, rambling answers, being caught off guard and stumbling around in a response, or worse -- saying the wrong … Continue reading Three tips for a successful on-camera interview

A recipe for integrating video into external digital messaging

By Victoria Piccoli (Opinions expressed in this blog do not reflect the attitudes of Booz Allen Hamilton, the National Geospatial-Intelligence Agency, and the Maryland Army National Guard.) Before I give away all the key ingredients and house secrets to creating video content that enhances your agency’s digital messaging -- I will explain why you need … Continue reading A recipe for integrating video into external digital messaging

Debunking the Myths about Communications Metrics: A Mini Field Guide

By Tracey M. Batacan  Communications professionals spend a lot of time developing a brand, marketing messages, and then analyzing the results of their efforts. One way to identify the return on investment in a communications program is by taking the time to measure your results. Yet there are some metrics novices who shy away from … Continue reading Debunking the Myths about Communications Metrics: A Mini Field Guide