Newsletter Design Elements 101

By Tracey Batacan Some organizations use newsletters as a communications tool to inform and engage target audiences, promote the organizational brand, and highlight success stories. The newsletter has evolved from an analog, paper-driven document to an e-publication that often includes video clips, images, graphics and more. So how does one create an engaging organizational newsletter? … Continue reading Newsletter Design Elements 101

Maximize End-of-Year Social Media Messaging

by Gabrielle Perret Feeling uninspired by bland end-of-year and new year messaging? Speaking in general terms can dilute your message and cause your user to keep scrolling until they get to something more interesting. Why not use this natural opportunity to highlight your most interesting (and specific) examples of your agency’s 2018 accomplishments? Here are … Continue reading Maximize End-of-Year Social Media Messaging

How To Use Social Science Research to Improve Your Communications Strategy

By Shannon Brescher Shea, Dept. of Energy Office of Science An effective communications office is rooted in a good communications strategy. After all, communications shouldn’t involve throwing the metaphorical spaghetti against the wall to see what sticks. Most communications offices write their strategies based on long-term personal experience and best practices in public relations. But … Continue reading How To Use Social Science Research to Improve Your Communications Strategy