How to Answer a Question from the Public

by Dannielle Blumenthal, Ph.D. Over the years, Federal Government communication has become very “fancy” as the technologies at our disposal have grown more sophisticated and our audiences, swimming in digital waters most of the time, are increasingly expecting the government to match private-sector responsiveness. But our most essential job is to be accountable to the … Continue reading How to Answer a Question from the Public

Why and How to Understand Your Audiences

By Shannon Brescher Shea, Senior Writer/Editor for the Department of Energy’s Office of Science Communication and Public Affairs When you put your communications out there in the “cold, harsh world”, who exactly are you trying to speak to? Knowing your audience is the first step in developing effective communications. While understanding your audience may feel … Continue reading Why and How to Understand Your Audiences

FCN Reflections: Building an Effective Communication Strategy

by David A. Kosub, Ph.D On a beautiful DC spring morning last Friday, I attended my first FCN event with like-minded federal communicators buzzing around the coffee station. As the caffeine kicked in, our attention focused on the issue at hand—building effective communication strategies. In my short tenure in federal communications, I have already checked out … Continue reading FCN Reflections: Building an Effective Communication Strategy