Using Analytics to Get Your Press Releases Read

By Gabrielle Perret Do you know who is reading your press releases? How can you tell if your release has done well? What open rate do you consider successful? If you’re fuzzy on the answers to these questions, it might be time to do a quick audit of your distribution lists, develop/review your analytics, and … Continue reading Using Analytics to Get Your Press Releases Read

Newsletter Design Elements 101

By Tracey Batacan Some organizations use newsletters as a communications tool to inform and engage target audiences, promote the organizational brand, and highlight success stories. The newsletter has evolved from an analog, paper-driven document to an e-publication that often includes video clips, images, graphics and more. So how does one create an engaging organizational newsletter? … Continue reading Newsletter Design Elements 101

Maximize End-of-Year Social Media Messaging

by Gabrielle Perret Feeling uninspired by bland end-of-year and new year messaging? Speaking in general terms can dilute your message and cause your user to keep scrolling until they get to something more interesting. Why not use this natural opportunity to highlight your most interesting (and specific) examples of your agency’s 2018 accomplishments? Here are … Continue reading Maximize End-of-Year Social Media Messaging