Making the Most of Media Training

by Krysten Carrera, MPA We communicators often depend on our spokespeople to deliver messages to the media. A slam-dunk interview can give free exposure to your organization, shape the arc of a story, cultivate a relationship with a reporter, and more. When someone goes off-message, it can cause a public relations nightmare. How can we … Continue reading Making the Most of Media Training

Anyone Can Be a Great Federal Communicator

by Dannielle Blumenthal, Ph.D. for the Federal Communicators Network As Federal communicators, the single most important thing we do is not to “say things well.” It is, rather, to ensure that important things are said accurately in the first place. Of course, most of us do not sit at the table when decisions are made … Continue reading Anyone Can Be a Great Federal Communicator

Tips to Prove your Worth During Changing Times

Arleen Porcell, MS, APR Imagine if you were in this situation: At an all-hands meeting, your director announces that the office will be relocating within a year. You volunteer to be part of the planning committee but don’t get a response. Throughout the year, the rumor mill among employees starts growing. You voice your concerns … Continue reading Tips to Prove your Worth During Changing Times